Among the reactions following the death of Apple Inc. founder Steve Jobs death from pancreatic cancer was surprise. Despite rumors of failing health, Jobs remained secretive about his diagnosis. Many of the people we treat at our Arizona cancer center are very private and inform only close family members about having cancer. Perhaps that was the case with Jobs.
It’s unfortunately true that a cancer diagnosis still carries with it a stigma that spurs people to keep quiet even when they would rather talk about their ordeals. That’s why our EuroMed Foundation staff is encouraged when celebrities such as Joan Lunden and Robin Roberts use their media platforms to openly discuss their diagnoses and treatments.
When celebrities share their personal stories about battling cancer, it helps trigger a wider public discussion about the disease. That ultimately promotes education, and, as the general public learns more about different types of cancer, symptoms, and various treatments available, it leads to more people following through with regular testing to ensure they are healthy.
At EuroMed, we believe preventing cancer is the best “treatment” available. That’s why we emphasize a holistic approach to cancer therapy. Our goal isn’t simply to treat the disease, but to help prevent it from recurring. Education about healthier lifestyles and nutrition, complementary therapies to rid the body of existing toxins, and nourishing the immune system are all part of the menu at EuroMed.
Patients diagnosed with cancer rely on their physicians to recommend effective treatment plans, and, for many people, the treatments are successful. But we also encourage individuals to be their own advocates and become personally familiar with all the cancer therapies available. Many times, blending traditional treatment with alternative therapies is the ideal approach.
So we support those celebrities who choose to go public with their stories about cancer and hope their examples lead to a better understanding of the disease and treatment.